Anywhere between one and four times a year, I receive a physical, printed copy of the phone book (also known as “the yellow pages”) on my doorstep. And every time this happens, I have to check my smartphone to make sure we are in fact, in the year 2011.
Seriously, when was the last time you cracked open a phone book to find anything… a plumber, a tailor, a cobbler, etc.? All of the best (or at least smartest) of these services have migrated to the Internet – they either have their own websites, or at least have submitted their contact information to sites such as Yelp or Citysearch so that they pop up in the search results.
Which leaves me with my physical, printed copy of the phone book. The last time I used one of these, it was literally to keep the door to my apartment building’s roof open, so we’d get a nice cross breeze between that, our front door, and our sliding glass balcony door.
Physical, printed copies of the phone book: Ideally supposed to help us find products and services, in actuality a big waste of paper*.
Let’s start a petition to cease the mass printing of these phone books, and instead only send them to people and businesses who specifically request them. Who’s with me?!
*Note: It’s possible that phone books are just a big waste of paper in big cities such as Los Angeles. My brother, who recently moved to Great Falls, Montana, was having a really hard time finding an apartment. I asked if he’d checked Craigslist… well of course he had, but there were only 2-4 entries per day with regard to housing. What?!?!?!?! My mom, assisting from San Diego, called an apartment building manager in Great Falls to ask for tips on apartment hunting… the lady’s advice was to start at one end of town and drive up and down the streets looking for signs in the windows. Wow. So, keep phone books in the Midwest, get rid of them on the coasts. We’d still save lots and lots of trees from being cut down to be turned into door stoppers or something even less useful.